Marketing Specialist

Varsity Spirit

JOIN THE BEST TEAM ON THE FIELD IN SPORT, SPIRIT & ACHIEVEMENT At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference.

It takes a team to make a real impact, and through our three distinct brands BSN Sports, Varsity Spirit and Herff Jones and our network of 9,000+ employees

and independent representatives, we are proud to partner with schools, colleges and universities across the country to transform the student journey in SPORT, SPIRIT and ACHIEVEMENT. THE DRIVING FORCE IN CHEER, DANCE AND BAND VARSITY SPIRIT Memphis-based Varsity Spirit, is the driving force behind cheerleading s dynamic transformation into the high-energy, athletic activity it is today, is the leading global source for all things spirit, including cheerleading, dance team and performing arts.

A leader in uniform innovation, as well as educational camps, clinics and competitions, Varsity Spirit impacts more than a million athletes each year. Focused on safety, entertainment and traditional school leadership, Varsity Spirit s 5,000+ employees have been dedicated to celebrating school spirit through its brands since 1974. Our continued success relies on hiring extraordinary talent, with a passion for making a difference to help us support athletes on and off the mat.

Your Opportunity: Varsity Spirit is looking for a Marketing Specialist to join our team in Arizona. Make an Impact: The Varsity All Star Marketing Specialist will assist with digital, web, email, social and print marketing as well as long term marketing plans, setting goals and building strategies to achieve them. Weekend event travel and attendance at staff meetings & trainings is required. This person should be organized, personable, and a great communicator. A Day in the Life: Work closely with the Varsity All Star Marketing Director on division initiatives that support our All Star strategies, including national, regional and brand-level campaigns Assist with managing content for websites Collaborate on a monthly content plan for social media Schedule routine content Engage daily Respond to inquiries on-demand Utilize social media to assist with building our brands, developing relationships with customers and promoting key initiatives across multiple channels Regular posts, photos, videos, reels, stories on assigned social channels Responding to comments, messages, requests, DMs on assigned social channels Ensure variety of content and audience engagement Congratulations posts for EOS bids Actively participate in Social Media monitoring/responding BAND Assist with written corporate messaging as needed Collaborate with regional offices to assist with content to support events Research audience preferences and discover current social media trends Present and test new ways to share our brand story, engage with customers and drive results Deep understanding of and passion for all star, emerging digital platforms & trends Develop various Salesforce reports to pull event information and details that are pertinent to doing our job Collaborate with streaming partners on content curation and event marketing support Assist in creating and executing email campaigns to support regional and event promotional efforts Serve as point of contact for regional marketing needs Utilize Marketing Cloud for all marketing email communications Manage the marketing calendar for your region Serve as the liaison with Varsity TV/streaming partners and the event team Gathering content for their coverage of teams Assist with photo assets and marketing the live stream coverage Coordinate with event photographers to capture imagery for regional events Coordinate content for website, social media and BAND posts with CEMs Ticket links Schedules Varsity TV links Parking Venue Map Manage the assets for assigned brands (logos, colors, etc.

) Maintain the soul of the assigned brand through creative content, collaboration with DASE and CEM What you bring to the table: Background in all star cheerleading and/or dance Cooperative team player who can work independently and efficiently to meet deadlines Exemplary organizational and time management skills with the ability to work on multiple tasks concurrently Advanced written, verbal and interpersonal skills Strong analytic and problem-solving skills Excellent customer service skills High attention to detail Ability to adapt in a fast-paced environment and thrive under pressure Proficient in social media with the ability to use these platforms as an effective marketing tool Strong presentation skills; articulate in verbal presentations for internal audiences Proficient in Microsoft 360 programs, including but not limited to: Microsoft Teams Microsoft Word Microsoft Excel Microsoft Power Point Microsoft Outlook Proficient in Word Press Competitive Candidates have: Bachelor s degree in marketing, communications or related field preferred Some graphic design capabilities preferred 1-3 years of marketing or communications experience preferred Knowledge of email marketing systems preferred Additional Job Functions: Serve in a mid-level management and/or support role at events Participate on various committees and/or boards essential to our business both indirectly and directly Physical Demands and/or Work Environment This job operates in a professional office environment.

Largely a sedentary in-office role with the exception of travel to live events.

  • Type: Job

  • Location: Queen Creek, AZ

  • Company: Varsity Spirit

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V Varsity Spirit

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